7/10 – NBC’s Tour de France Coverage Earns 1.0 Overnight Sunday

Live coverage of the Tour de France on the NBC broadcast network drew a 0.9 overnight rating on Saturday (Stage 7) and a 1.0 overnight on Sunday (Stage 8). Both telecasts aired opposite the Wimbledon singles finals on ESPN. For some perspective, the network’s taped Stage 1 coverage the previous weekend drew a mere 0.3 overnight. (Sports Business Daily), reports Sports Media Watch.

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