Final round coverage of the PGA Tour Farmers Insurance Open earned a 1.8 final rating and 2.624 million viewers on CBS January 29, down 49% in ratings and 51% in viewership from last year (3.5, 5.307M), and down 18% and 16%, respectively, from 2010 (2.2, 3.118M). This marks the lowest rated final round of the event since at least 1996. Third round action on January 28 drew a 1.0 and 1.374 million viewers, down 50% in ratings and 55% in viewership from last year (2.0, 3.037M), and down 33% and 36%, respectively, from 2010 (1.5, 2.140M), according to Sports Media Watch.