2/8 – Ratings Down for U.S. Figure Skating Championships

Primetime coverage of the 2012 U.S. Figure Skating Championships earned a 2.4 final rating and 3.711 million viewers on NBC January 28, down 4% in ratings and 5% in viewership from last year (2.5, 3.918M), and down 29% and 31%, respectively, from 2010 (3.4, 5.387M). Afternoon coverage earlier in the day earned a 1.2 and 1.774 million viewers, down 14% in ratings and 17% in viewership from last year (1.4, 2.126M), while coverage on January 29 scored a a 1.8 and 2.782 million viewers — down 5% and flat, respectively, from last year (1.9, 2.787M), according to Sports Media Watch.