1/3 – Three-Year High for Fiesta Bowl

Monday’s #4 Stanford/#3 Oklahoma State Fiesta Bowl earned a 9.0 overnight rating on ESPN, up 34% from last year (CONN/OU: 6.7), and up 5% from 2010 (BOISE/TCU: 8.6, FOX). The 9.0 overnight is the highest for the Fiesta Bowl since the 2008-09 season (TEX/OSU: 11.6, FOX), and the third-highest dating back to the 2003-04 season (nine telecasts). The Fiesta Bowl earned a 36.7 rating in Oklahoma City and a 13.9 in the Bay Area, records in both markets for a bowl game on ESPN, according to Sports Media Watch.