The auto industry has “sparked the run on ad time” and has been “a big part of the conversation at the NFL’s other network partners.” Fox has sold “a healthy portion of its regular-season avails and is believed to have wrapped up a good deal of auto business” for both its “Fox NFL Sunday” pregame show and during its 1:00 and 4:15pm ET game broadcasts. CBS is also “said to be fielding offers for its Sunday afternoon coverage.” ESPN is “in active discussions with its ‘Monday Night Football’ sponsors and, given the uncertainty engendered by the NFL lockout, its 300-game NCAA football slate is the object of great interest,” according to Adweek.
3 comments for “5/23 – NFL’s TV Partners Selling Ads Despite the Uncertainty”