NBC has “sold nearly half of its available Super Bowl XLVI spots, cutting deals with a number of repeat clients looking to protect their positions in the big game,” according to sources cited by Anthony Crupi of ADWEEK. Precise ad rates are unavailable, but NBC is “believed to be commanding rates above and beyond Fox’ year-ago average price of $3 million per 30-second spot.” Rates for Super Bowl spots “typically increase by as much as $150,000 each season, although given the deluge of automotive, telecom and financial services dollars flooding the market, NBC could push for a $300,000 hike, according to Adweek.
4 comments for “5/23 – NBC Sells About Half Its Super Bowl Ads”