NBA TV netted record ratings for its popular Fan Night franchise during the 2011-12 regular season, averaging 455,000 viewers (+13%) and 362,000 household impressions (+18%) for its 22-game schedule to become the most-watched Fan Night season ever. NBA TV’s Fan…
4/10 – MLB Network Strike Zone Channel Launches Today
MLB Network today announced the launch of MLB Network Strike Zone, a new channel that will take viewers on a high-speed trip around Major League Baseball on Tuesday and Friday nights during the regular season. When live game telecasts air…
4/10 – Watson to Visit David Letterman Tuesday, April 10
2012 Masters champion Bubba Watson talks about winning his first major championship Sunday at Augusta in thrilling fashion when he visits the LATE SHOW with DAVID LETTERMAN, Tuesday, April 10 (11:35 PM-12:37 AM, ET/PT). Florida native Watson closed with a…
4/10 – CBS’ New Daily Deals Plan
With more than 600 daily deals sites competing for consumer attention, CBS Local is taking a new, one-stop-shopping approach. It’s still selling CBS Local Offers to clients, but visitors to the company’s 24 city-based websites will also find a collection…
4/10 – One of Five 2011 Ad Dollars Went Online
A new report on digital spending by the ad agency GroupM finds marketers put 22% of their overall advertising dollars into digital media. The report says total U.S. digital ad spending increased 12% to $32.2 billion in 2011. This year…
4/10 – DC Sports TV & Radio Schedule
MLB 4 p.m. Pittsburgh at Los Angeles Dodgers » MLB Network 7 p.m. Washington at New York Mets » MASN2, WFED (820 AM, 1500 AM), WHFS (1580 AM) 7 p.m. New York Yankees at Baltimore » MASN, WWXT (92.7 FM),…