4/10 – NBA TV’s Fan Night Delivers Record-Setting Viewership For 2011-12 Season

NBA TV netted record ratings for its popular Fan Night franchise during the 2011-12 regular season, averaging 455,000 viewers (+13%) and 362,000 household impressions (+18%) for its 22-game schedule to become the most-watched Fan Night season ever.  NBA TV’s Fan Night – where fans vote for the games they wanted to see via NBA.com, NBA’s Facebook page and Yahoo.com – garnered a triple-digit increase over last year’s voting averages.  For the 2011-2012 season, an average of 186,000 votes were cast per game, up 104 percent compared to the average of 91,000 votes cast per game last season.