As it gears up for the kickoff to the postseason, the National Basketball Association said Friday it posted record-breaking television viewership and Web traffic this season.Boosted by a surge in attention from key stars like LeBron James and Carmelo Anthony playing in big markets, the NBA said its viewership jumped 13% in the 2010-2011 season to 103 million. All three networks carrying NBA games enjoyed double-digit viewership increases, led by a 42% leap from Time Warner, Walt Disney, grew its viewers for NBA games by 38%, while ESPN, which is also owned by Disney, posted a 28% increase. Not surprisingly, the NBA said it set all-time records online with 1.94 billion videos viewed, a 140% surge from the year before. Likewise, its page views rose 35% to 5.9 billion this season, according to Fox Business.
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