8/20 – Big Decline For NFL Preseason on FOX

Thursday’s Bengals/Falcons NFL preseason game drew 4.75 million viewers on FOX, down 45% from Eagles/Steelers in Week 2 of last year’s preseason (8.587M), and down 18% from Patriots/Falcons in Week 2 of the 2010 preseason (5.785M). The game was also down 45% from last year in the adults 18-49 demographic (from 3.1 to 1.7), reports Sports Media Watch.

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