6/1 – Celtics/ Heat Game Two Down From Opener

The Celtics/Heat Eastern Conference Finals earned another big audience on Wednesday. Game 2 of the Celtics/Heat NBA Eastern Conference Finals earned 8.809 million viewers on ESPN Wednesday night, up 25% from Thunder/Mavericks Game 2 on a Thursday night last year (7.041M), and up 23% from Celtics/Magic Game 2 on a Tuesday night in 2010 (7.156M). Compared to Heat/Bulls Game 2 on TNT last year, Wednesday’s viewership declined 12% from 10.036 million viewers. The game ranks as the second-most viewed Game 2 of the Conference Finals over the past decade, trailing only last year’s Heat/Bulls game. For the night, Celtics/Heat was the second-most viewed program on television, trailing only ‘Hatfields & McCoys’ on History (14.287M). The game also ranked second in the adults 18-49 demographic (3.0). The game easily topped Game 1 of the Stanley Cup Final on NBC (2.9M, 1.1 A18-49), reports Sports Media Watch.