4/4 – NCAA Women’s Basketball Championship Overnight Ratings

ESPN’s telecast of Baylor’s 80-61 victory over Notre Dame in the 2012 NCAA Women’s Basketball Championship on Tuesday posted a double-digit increase over last year’s title game. The game averaged a 2.6 metered market rating for an increase of 13 percent over the 2011 NCAA Women’s National Championship, a 76-70 Texas A&M win over Notre Dame. The game also stands as ESPN’s highest overnight rating for the NCAA Women’s Basketball Championship since 2010 when the network averaged a 2.6 overnight rating for Connecticut’s 53-47 victory over Stanford. ESPN averaged a 2.2 overnight rating for the three-game NCAA Women’s Final Four, up five percent over a 2.1 last year. Among the metered markets, Hartford led the way for the final game with an 8.8 overnight rating followed by Knoxville with a 6.9 rating. The top 10 is rounded out by Austin (6.2), Oklahoma City (5.6), San Antonio (5.3), Nashville (5.2), Greenville-Spartanburg-Ashville (4.8), Dallas-Fort Worth (4.5), Raleigh-Durham (4.5) and Indianapolis (4.4). Denver, host city of the NCAA Women’s Final Four, and Houston were the 11th and 12th highest rated markets with a 4.2.