4/4 – Heat/Thunder the Lone Bright Spot Among Recent NBA Games on ESPN

Opposite the NCAA Tournament, ESPN’s March 23 Celtics/Sixers and Nuggets/Jazz games drew just 879,000 and 729,000 viewers, respectively. Two nights later, Heat/Thunder scored a significantly stronger 3.517 million viewers (up 134% from POR/OKC last year). Last Wednesday’s Magic/Knicks game drew 1.382 million (down 7% from NJ/NY last year), Friday’s Mavericks/Spurs game drew 1.248 million (down 41% from BOS/ATL last year), and Blazers/Clippers the same night drew 1.604 million (down 33% from LAL/UTA last year), reports Sports Media Watch.