3/19 – Crosby’s First NBC Game Good for the Network

Sunday’s Penguins/Flyers NHL regular season game drew a 1.0 overnight rating on NBC, up 43% from Rangers/Penguins last year (0.7), and up 43% from Rangers/Bruins in 2010 (0.7). The 1.0 overnight is tied as the highest for the NHL on NBC opposite the NCAA Tournament since 2007 (1.1), reports Sports Media Watch.