3/19 – Bristol Race Has First Increase of the Season

Not surprisingly, considering the competition from the NCAA Tournament, overnight ratings for Sunday’s NASCAR race from Bristol were the lowest of the young season. FOX earned a 4.0 overnight rating for Sunday’s NASCAR Sprint Cup Food City 500 from Bristol, up a tick from last year (3.9), but down 5% from 2010 (4.2). This marks the first time this season that a NASCAR Sprint Cup race has had an increase in overnight ratings. That said, the 4.0 overnight is the lowest of the season for NASCAR on FOX, and the second-lowest overnight for the spring Bristol race since it moved to FOX in 2001, reports Sports Media Watch.