3/16 – NCAA Thursday’s ‘Second Round’ Action Slightly Down

Overnight ratings dipped slightly for the first full day of the 2012 NCAA Tournament. Four NCAA Tournament telecast windows on CBS, TNT, TBS and TruTV averaged a combined 5.6 overnight rating Thursday, down a tick from last year (5.7), but up 22% from coverage of the 2010 tournament on CBS alone (4.6). The 5.6 is the highest average overnight for the first Thursday of the NCAA Tournament since the current four-telecast format began in 1991. Overnight ratings for each of the individual telecast windows were not immediately available, reports Sports Media Watch.