Final round coverage of the PGA Tour Northern Trust Open earned a 4.2 final rating and 6.234 million viewers on CBS February 19, up 83% in ratings and 77% in viewership from last year (2.3, 3.533M), and the highest rated, most-viewed edition of the event since 2003 (4.6, 6.521M, ABC). The Northern Trust Open was the third straight PGA Tour final round telecast to have a double-digit increase in ratings and viewership compared to the previous year. The final round of the Pebble Beach National Pro-Am on February 12 (4.9, 7.380M) was up 113% in ratings and 115% in viewership from last year, and the Phoenix Open on February 5 (2.0, 3.069M) was up 11% and 14%, respectively. The only dud this season was the Farmers Insurance Open, which suffered declines of 49% in ratings and 51% in viewership for final round coverage on January 29. The first four PGA Tour events of the season on broadcast, all of which aired on CBS, averaged a 2.6 rating and 3.8 million viewers — up 24% and 19%, respectively from last year (2.1, 3.2M), reported by Sports Media Watch.