2/16 – MSG Network Scores Season-High Knicks Rating for Third Game in a Row

For the third consecutive game, Jeremy Lin and the New York Knicks have scored a season-high rating on MSG Network. Last night’s game, the team’s seventh win in a row, garnered a 5.78 Nielsen household rating (427,015 households), making it the highest-rated Knicks game on MSG Network since Carmelo Anthony’s debut on February 23 last season (6.75 HH; 507,285 households). The game peaked at a 7.48 quarter-hour Nielsen household rating (552,608 households) between 9:30 p.m. and 9:45 p.m. MSG Media is part of The Madison Square Garden Company (Nasdaq:MSG – News), a fully-integrated sports, media and entertainment business. Through six games — all Knicks wins — in which Lin has been the starting point guard, the Knicks’ average household rating on MSG Network has increased 109% (3.79 HH; 279,998 households) compared to the previous 20 games (1.81 HH; 133,719 households). With Lin in the starting lineup, the team has scored household ratings of 5.78 HH (February 15 vs. Sacramento), 4.66 HH (February 14 at Toronto), 4.17 HH (February 11 at Minnesota), 3.05 HH (February 10 vs. Los Angeles), 2.41 HH (February 8 at Washington), and 2.68 HH (February 6 vs. Utah). The winning streak has also spurred a 69% increase in the average season-to-date household rating compared to the first 26 games on MSG Network last season (2.27 HH vs. 1.34 HH; 167,703 households vs. 100,705 households). The six games in which Lin has started also represents a 67% increase over the average season-to-date household rating (3.39 HH vs. 2.13 HH; 279,998 households vs. 167,703 households).