The first-ever live stream of a Super Bowl in the United States attracted 2,105,441 users, making it the most-watched, single-game sports event ever online, according to data provided by Omniture and mDialog, surpassing any previously reported record. The live game stream was available on both NBCSports.com as well asNFL.com. NBC Sports’ live stream was also available on NFL Mobile only from Verizon. Yesterday, NBC Sports announced its broadcast coverage of Super Bowl XLVI was the most-watched television program in U.S. history (111.3 million viewers) and the highest-rated Super Bowl in 26 years (47.0 household rating)
Online Traffic Data
Unique Users – 2,105,441 (live stream online)
Live Video Streams – 4,589,593 (live stream online)
Total Minutes Streamed – 78,624,422
On-Demand Clips – 1,838,812 VOD clips viewed
User-Generated Camera Switches – 1,835,676
Engagement – More than 39 minutes per visit.