2/6 – Super Bowl Ratings Just Short of Last Year’s Record

Though up from their first meeting four years ago, overnight ratings for Sunday’s rematch between the Giants and Patriots trailed last year’s Packers/Steelers matchup. The Giants/Patriots Super Bowl earned a 47.8 overnight rating on NBC Sunday evening, down a tick from last year (GB/PIT: 47.9, FOX), but up 3% from 2010 (NO/IND: 46.4, CBS). The Giants’ win ranks as the third-highest rated Super Bowl of all-time in the metered markets. Only last year’s Packers/Steelers Super Bowl and the 1987 Giants/Broncos Super Bowl earned better numbers (47.9 for both games). For some perspective, the 2008 Giants/Patriots Super Bowl earned a 44.7 overnight. It is not unprecedented for the Super Bowl to have a decline in overnights and still finish with more viewers than the previous year. In 2009, the Steelers/Cardinals Super Bowl was down 6% in the overnights, but viewership for the game was up 2% when the final numbers were released. In other words, there is still the real possibility that this year’s Super Bowl will earn a larger audience than last year’s record-setting Packers/Steelers game and wind up as the most-viewed program in U.S. television history. During the 2000s, the Super Bowl never once earned at least a 45.0 overnight. By comparison, the game has drawn at least a 46.0 overnight in each of the first three years of the 2010s, according to Sports Media Watch.