2/3 – X Games Coverage Up Double-Digits

Sunday’s Winter X Games telecast on ESPN earned a 1.2 U.S. rating and 2.015 million viewers, up 33% in ratings and 25% in viewership from last year (0.9, 1.619M). The telecast benefited from a lead-in by an NBA regular season game (SA/DAL: 1.0, 1.408M). On Saturday, primetime coverage earned a 0.6 and 869,000 viewers on ESPN, flat in ratings and down 12% in viewership from last year (0.6, 987K), according to Sports Media Watch.