1/26 – Nearly 23 Million Tune Into The AFC/NFC NFL Playoffs on The Radio

Dial Global (NASDAQ: DIAL), announced today that 22.9 million people tuned in to hear radio broadcasts of the Baltimore Ravens vs. New England Patriots AFC Championship and New York Giants vs. San Francisco Forty-Niners NFC Championship games on Sunday, January 22, 2012. Dial Global, which broadcasts nearly 100 NFL games and exclusively broadcasts all NFL primetime games, the Playoffs and the Super Bowl to a national audience, commissioned the study which was conducted by Edison Research. The study also found that the overwhelming majority of listeners tuned in to the games via AM or FM radio; alternative methods of listening included Sirius XM and the Verizon Mobile App.  The Edison Research study is the first ever of its kind, designed to accurately measure the number of people that tuned in to hear NFL conference championship broadcasts and make this information available within two days of the event’s conclusion.  According to this one-night poll, an estimated 22.9 million people listened to either or both of the NFL conference championship games on the radio this past Sunday.  The national survey was conducted via live telephone interviews by Edison Research on January 23rd, 2012.