1/25 – NHL on NBC, NBC Sports Network is Up

Entering the league’s All-Star Break, viewership for the 2011-12 NHL regular season has increased on NBC and NBC Sports Network. So far this season, NHL games have averaged 1.36 million viewers on the NBC broadcast network, up 9% from last year. The January 14 Blackhawks/Red Wings game — the network’s first non-holiday telecast of the season — earned a 0.9 final rating and 1.399 million viewers, up a tick in ratings and 16% in viewership from the network’s first non-holiday telecast last season (PHI/CHI: 0.8, 1.207M), and up 29% and 41%, respectively, from the first non-holiday telecast in 2010 (CHI/DET: 0.7, 996K). Over on NBC Sports Network, which was Versus for the first three months of the season, games have averaged 330,000 viewers this season — up 13% from last year. The network’s exclusive Wednesday and Sunday night games have averaged 467,000 viewers, up 17% from exclusive games last year, according to Sports Media Watch.