1/23 – Breeders’ Cup and NBC Sports Group Secure Multi-Year Media Rights Agreement

The Breeders’ Cup and the NBC Sports Group today announced a multi-year media rights partnership beginning with the 2012 Breeders’ Cup World Championships, November 2-3, from Santa Anita Park, featuring the first-ever running of the $5 million Breeders’ Cup Classic in primetime. The agreement was announced by Craig Fravel, Breeders’ Cup Limited President and CEO, and Jon Miller, President of Programming, NBC Sports and NBC Sports Network. NBC and NBC Sports Network will combine to present 9 ½ hours of live coverage of the 2012 Breeders’ Cup from Santa Anita Park in Arcadia, Calif., including live primetime coverage of the Breeders’ Cup Classic on NBC on Saturday, Nov. 3 (8-9 p.m. ET). This marks the first time in its history that the Classic is broadcast live in primetime. The Breeders’ Cup returns to NBC where it was broadcast from its inception in 1984 through 2005. Financial terms of the deals were not disclosed.