1/20 – St. Louis Rams to Host Regular-Season Game in UK Next Three Years

In an unprecedented step that begins the next chapter of the NFL’s continued momentum of growing the international fan base, the St. Louis Rams have committed to becoming the first NFL team to play regular-season games abroad on an annual basis, the league announced today. The Rams will play one regular-season home game in the U.K. in 2012, 2013 and 2014, beginning with a game against the New England Patriots on Sunday, October 28, 2012 at London’s historic Wembley Stadium. The game will kick off at 1:00 p.m. ET (5:00 p.m. UK) and be televised live in the United States on CBS. Last October 11, NFL owners approved a resolution that authorized the league to schedule regular-season games in the U.K. in each of the next five years, including to determine the number of games per season, the venue and the competing teams. All clubs were permitted to volunteer to play at least one regular-season game per year as a home team in the U.K. on an annual basis for up to five years, and the Rams’ proposal was selected. The international series of regular-season games to date has contributed to increased NFL fan interest in the U.K., with a current fan base of 11 million, including more than two million avid fans, a 32% increase in the past two years. Television ratings have also shown tremendous growth – with Sunday viewership of NFL games up 154% and the Super Bowl audience increased 74% since 2006 – while the league has developed new and stronger business partnerships. The game between the Rams and Patriots at Wembley Stadium will be the only NFL contest in the U.K. next season.