1/20 – NBA TV’s Coverage of Lakers-Clippers Scores Record Ratings

NBA TV continues to break ratings records during the first three weeks of the 2011-12 NBA regular season. The Jan. 14 match-up between the Los Angeles Lakers and Los Angeles Clippers delivered the most-watched regular season game in the network’s history, with 756,000 total viewers. The contest eclipsed the network’s previous record of 722,000 total viewers for the Dec 30, 2011, contest between the Chicago Bulls and Los Angeles Clippers. Through Tuesday, Jan. 17, of the network’s 2011-12 regular season schedule, NBA TV continues to experience significant increases compared to last season. The network is averaging 383,000 total viewers (+68%) and 293,000 households (+70%). NBA TV’s Jan. 17, Fan Night match-up between the San Antonio Spurs and Miami Heat delivered the most watched Fan Night game of 2011-12 regular season on NBA TV, with 675,000 total viewers.