12/22 – NHL Network Unveils New Logo, New Show, New Ad Campaign

NHL Network will get a jump on the New Year with a number of new enhancements including a new network logo, re-branded highlight show and new ad campaign. The Net will also begin broadcasting from Citizens Bank Park™ in anticipation of the 2012  NHL Winter Classic on Dec. 29, providing fans more with more hours of original programming around the annual event than ever before. On December 26, NHL Network will officially switch over to its new logo and launch NHL Tonight – an evolution of the 10 p.m. edition of NHL On the Fly – airing seven days a week. Kathryn Tappen, host of NHL Tonight, will be joined by a rotating lineup of hockey insiders and analysts that will serve fans with every highlight, every game. NHL Tonight will re-air the following morning for fans to catch up on all the games from the previous night. For its first week, NHL Tonight will air  immediately following the live coverage of the IIHF World Junior games. Otherwise, NHL Tonight will air nightly at 10 p.m. NHL on the Fly will continue to air nightly from 7-10 p.m. The national advertising campaign for NHL Tonight also will debut on Dec. 26, positioning the show as the source for all of the night’s highlights from around the NHL using the new show slogan “Every Highlight. Every Game. Every Night.” The TV spot features NHL players watching NHL Tonight in their everyday life – at home, in arenas, working out, taping sticks, on the road and relaxing in hotel rooms. Including the new NHL Network tagline “Where the NHL Gets Hockey,” the campaign aptly features a number of the NHL’s biggest names.