12/14 – ESPN Nets its Second Largest Heisman Audience

This year’s Heisman Trophy Presentation on Saturday, Dec. 10, was the second most viewed and highest rated telecast with an average of 4,603,000 total viewers, 3,294,000 households and a 3.3 rating. The show dedicated to the announcement of college football’s most prestigious award, won by Baylor quarterback Robert Griffin III, marked increases of 22% (vs. 3,784,000), 24% (vs. 2,657,000) and 22% (vs. 2.7), respectively, over last year. ESPN’s most-viewed and highest-rated Heisman telecast, dating back to 1994 when the network first televised the event exclusively, was in 2009 when it averaged a 5,990,000 viewers, 4,045,000 households and a 4.1 rating.