7/13 – Home Run Derby Delivers Solid Ratings

More viewers tuned into this year’s edition of the Major League Baseball Home Run Derby, but the numbers were still lower than usual. The 2011 MLB Home Run Derby drew a 4.0 U.S. rating and 6.686 million viewers on ESPN, according to Nielsen-fast nationals, flat in ratings and up 4% in viewership from last year (4.0, 6.418M), but down 22% and 19%, respectively, from 2009 (5.1, 8.250M). The 4.0 rating is tied as the lowest for the Home Run Derby since 2003 (3.5), and the second-lowest since 1996. The Home Run Derby drew a lower rating and fewer viewers than February’s NBA All-Star Saturday Night on TNT (4.4, 8.090M), the first time that has happened since NBA All-Star Weekend resumed in 2000, and possibly the first such occurrence ever, according to SMW.

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