7/7 – Track & Field Championships Up

Coverage of the 2011 U.S. Track & Field Championships drew a 1.1 final rating and 1.625 million viewers on NBC June 26, up 38% in ratings and 57% in viewership from last year’s comparable window, which aired earlier in the day (0.8, 1.034M). One day earlier, coverage of the event drew a 1.0 and 1.569 million on NBC, up 43% and 67%, respectively, from last year (0.7, 940K), ), according to SMW.

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