7/1 – College World Series Up Some This Year

Ratings and viewership increased for coverage of the College World Series on the ESPN family of networks, though the numbers still trailed 2009 and 2008. The South Carolina/Florida College World Series championship averaged a 1.4 U.S. rating and 2.233 million viewers on ESPN (two telecasts), up 27% in ratings and 43% in viewership from last year (SC/UCLA: 1.1, 1.558M), but down 22% and 19%, respectively, from 2009 (LSU/TEX: 1.8, 2.762M). This year’s championship series also trailed 2008 (FRES/UGA: 1.5, 2.193M). Keep in mind the 2009 and 2008 championship series went the full three games, while the last two series were two-game sweeps. Overall, the College World Series as a whole averaged a 0.9 U.S. rating and 1.310 million viewers on ESPN (11 telecasts), up a tick in ratings and 9% in viewership from last year (0.8, 1.198M), but down 31% and 32%, respectively, from 2009 (1.3, 1.928M), according to SMW.

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