Game 5 of the 2011 NBA Finals was again down from last year, but the game drew one of the highest overnights ever for the NBA on ABC. Thursday’s Game 5 between the Heat and Mavericks earned a 12.6 overnight rating on ABC, down 2% from last year (LAL/BOS G5: 12.8), but up 34% from 2009 (LAL/ORL G5: 9.4). The 12.6 overnight is the second-highest for a Game 5 in the NBA Finals since 2004 (LAL/DET G5: 15.4), and the highest for Game 5 of a non-Lakers NBA Finals since 1998 (UTA/CHI G5: 20.6). For some perspective, Mavericks/Heat Game 5 in 2006 drew a 10.2 overnight. Game 5 drew the seventh-highest overnight for an NBA game on ABC since the network reacquired rights to the league in 2002, and the third-highest when series-clinching games are excluded, according to SMW.
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