The U.S. media rights to the 2014, 2016, 2018 and 2020 Olympic Games were awarded to NBCUniversal for $4.38 billion yesterday. NBC will help reduce that staggering rights fee by licensing the Olympics radio broadcasting rights. The games have been syndicated by Westwood One for more than a decade but that deal has expired.
2 comments for “6/8 – Olympics Radio Partner is Still Undetermined”