Comcast Corp.’s NBC and Walt Disney Co.’s ABC broadcast networks are getting closer to wrapping up commitments from advertisers for the television season that starts in September. NBC is averaging 9 percent rate increases and is two-t Ahirds done with the so-called upfront process through which advertisers reserve space on prime-time shows, a person with knowledge of the sales said. ABC is averaging 10 percent to 11 percent price gains and and is almost finished, said another person, who wasn’t authorized to speak publicly.
1 comment for “6/7 – NBC, ABC, Nearly Complete Ad Commitments”