Despite hitting a series-high in the overnights, ratings and viewership for Sunday’s Game 3 of the NBA Finals dropped below Thursday’s Game 2. Sunday’s Heat/Mavericks Game 3 earned a 9.1 final rating and 15.338 million viewers on ABC, down 5% in ratings and 4% in viewership from last year (LAL/BOS G3: 9.6, 15.959M), but up 6% and 8%, respectively, from 2009 (LAL/ORL G3: 8.6, 14.196M). For some perspective, Mavericks/Heat Game 3 in 2006 drew an 8.0 and 12.246 million viewers, and Spurs/Cavaliers Game 3 in 2007 (LeBron James‘ third NBA Finals game) drew a 6.4 and 9.492 million. Game 3 drew a lower rating and fewer viewers than Thursday’s Game 2 (9.3, 15.522M), despite a preliminary overnight rating that was 6% higher (11.1 for Game 3 to 10.5 for Game 2), according to SMW.
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