Overnight ratings declined slightly for the third game of the 2011 NBA Finals.Sunday’s Game 3 between the Heat and Mavericks earned an 11.1 overnight rating on ABC, down 4% from last year (LAL/BOS G3: 11.5), and up 10% from 2009 (LAL/ORL G2: 10.1).For some perspective, Mavericks/Heat Game 3 in 2006 drew a 9.0 overnight, and Spurs/Cavaliers Game 3 in 2007 (LeBron James‘ third NBA Finals game) drew a 7.8. The 11.1 is the highest overnight for Game 3 of a non-Lakers NBA Finals since 1999 (SA/NY G3: 12.4). Since the current scheduling format began in 2004, final ratings for Game 3 of the NBA Finals have declined between 11% and 17% from the overnight, putting Sunday’s game on pace to finish in the 9.2-9.9 range, according to SMW.
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