6/3 – Fox First to Lock Up Major Ad Commitments

Fox has pulled in a 10% price increase for ad spots in its prime-time schedule and the network hauled in nearly $2B in ad commitments for the upcoming fall season. The network says the early moved helped it secure $100M-$200M more than last year’s haul of $1.8B-$1.9B. Fox, which unveiled its 2011-12 prime-time schedule last month, said in a statement on Thursday that it had recorded “significant growth in both volume and pricing” during its negotiations. The three other major U.S. broadcast networks — Walt Disney Co’s ABC, CBS Corp’s, CBS and NBC, majority-owned by Comcast Corp — are still negotiating over prime-time commercial spots for the upcoming season.

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