Internet advertising continues to gain ground — and share of advertisers’ budgets. Internet ad revenues hit $7.3 billion in the first quarter — a 23 percent increase from a year ago and the highest first-quarter revenue ever, according to the Interactive Advertising Bureau and Pricewaterhouse Coopers. Bottom line: people are spending more time online and advertisers are going where the people are. And in this ever-growing Internet ad market, Google is king. Another company that tracks advertising spending, IDC, reported that Google overtook Yahoo! as the number one display ad company in the first quarter.
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