USA’s WOMEN’S WORLD CUP CHAMPIONSHIP MATCH SETS METERED MARKET HOUSEHOLD RATINGS RECORD
MM Rating Peaks at 18.3
Fast National Audience Figure Due this Afternoon
Vancouver, B.C. – The USA’s emphatic 5-2 victory over Japan in the FIFA WOMEN’S WORLD CUP 2015™ final, America’s first Women’s World Cup championship since 1999, posted a prodigious 15.2/27 metered market household rating/share (7:00-9:00 PM ET), according to Nielsen. It is the highest metered market rating ever for a soccer game in the U.S. on a single network, surpassing the previous mark set for the Women’s World Cup final between the USA and China in 1999 on ABC (13.3 mm rating). Fast national figures are expected later today.
Additional metered market highlights for Japan-USA:
- Match rating +77% over the 8.6 recorded by ESPN for the USA vs. Japan Women’s World Cup final in 2011
- The match’s metered market audience peaked at 18.3/31 from 8:45-9:00 PM ET which included the USA’s winning celebration
- The top 5 local markets for the match: Kansas City (20.6/35), St. Louis (20.5/33), San Diego (19.5/41), Denver (19.4/36) and Austin (19.1/37)