5/25 – Bulls-Heat Series Losing TV Steam

Despite an overtime finish, Tuesday’s Game 4 between the Bulls and Heat earned the lowest overnight of the series. Bulls-Heat game four drew a 7.2 overnight rating on TNT Tuesday night, up 24% from last year (LA Lakers/Phoenix game four: 5.8 rating), but the lowest overnight of the series. While the series-low for Bulls-Heat is still impressive relative to most NBA playoff series, it should be pointed out that there has been very little growth from game-to-game in this series, according to SMW.

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