For the second straight week, ABC attracted weak numbers for an NBA doubleheader.
The Bulls/Thunder NBA regular season game drew a 1.9 overnight rating on ABC Sunday afternoon, tying Bulls/Spurs the previous week as the network’s lowest rated game in the metered markets since Suns/Spurs in April 2011. There was no comparable game in the window last year.
The Bulls have now played in four of the seven lowest rated games on ABC over that span, with three of the four taking place in the past three weeks.
Rockets/Clippers drew a 2.2 overnight later in the day, down 15% from Rockets/Heat last year (2.6), down a tick from Knicks/Clippers in 2013 (2.3), and the lowest overnight for the late afternoon window on ABC since Magic/Suns in March 2011.
Like the Bulls, the Clippers have also played in four of the seven lowest rated games on ABC since 2011, reports Sports Media Watch.