5/23 – TNT’s NBA Game Three Gets Big Audience

The third game of the NBA Eastern Conference Finals hit a season-high in overnight ratings, building on the already strong numbers for Games 1 and 2. Sunday’s Bulls/Heat Game 3 earned a 7.7 overnight rating on TNT, up 26% from last year (LAL/PHX Game 3: 6.1 rating), and up 17% from 2009 (CLE/ORL Game 3: 6.6 rating).

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