NBC, ESPN and probably Fox are expected to make bids next month on the next set of lucrative Olympic broadcast rights in the United States, with the International Olympic Committee (IOC) hoping to surpass the previous $2.2 billion deal. At stake are the rights to the 2014 Winter Games in Sochi, Russia, and 2016 Summer Olympics in Rio de Janeiro. The networks can also bid on a four-games package including the 2018 and 2020 Olympics, whose host cities have not yet been chosen. This will be the first U.S. auction since 2003, when NBC outbid ESPN and Fox for the rights to the 2010 and 2012 Olympics in a deal worth $2.2 billion.
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