8/1 – NFL Network Viewership Gets Big Gains

NFL Network’s coverage of free agency, trades and cuts from Tuesday to Thursday posted a 288 percent increase in average total day viewership over the same time period last year with an average of 186,000 fans tuning in. NFL Network had live coverage from 9:00 AM to 9:00 PM ET each day. In primetime, NFL Network averaged 290,000 viewers over the three days – a 202 percent jump over 2010. The NFL’s digital media platforms — including NFL.com, NFL Mobile Only From Verizon and other NFL mobile products — posted a 143 percent increase in unique users over last year as 5.7 million fans logged on from Monday through Thursday.