Final round coverage of the PGA Tour John Deere Classic drew a 1.6 final rating and 2.329 million viewers on CBS July 10, up 33% in ratings and 29% in viewership from last year (1.2, 1.812M), and even in both measures compared to 2009 (1.6, 2.323M). The previous day, third round coverage drew a 1.1 and 1.509 million viewers, up 10% and 13%, respectively, from last year (1.0, 1.340M), according to SMW.