7/13 – Tiger-less AT&T National Loses Viewers

Final round coverage of the PGA Tour AT&T National earned a 1.5 final rating and 2.236 million viewers on CBS July 3, down 17% in ratings and 15% in viewership from last year (1.8, 2.619M), and down 64% in both measures from 2009, the last time Tiger Woods won the event (4.2, 6.242M). Third round action on July 2 drew a 1.1 and 1.618 million, down 15% in ratings and 14% in viewership from last year (1.3, 1.878M), and down 52% and 53%, respectively, from ’09 (2.3, 3.410M), according to SMW.

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