NBC drew a 0.62 U.S. rating and 976,000 viewers for tape-delayed coverage of Stage 1 of the Tour de France July 2. Taped coverage of Stage 2 on July 3 earned a 0.60 and 954,000. For some perspective, CBS’ lone Tour de France window last year earned a 0.5 and 626,000 viewers, according to SMW.