Mike Wise, mid-day host on106.7 The Fan, says there is a percentage of Caucasian sports fans that identify with men’s college basketball because of the prominent role of white players, and these white fans do not follow the NBA because there are no white, American-born pro basketball superstars. According to Journal Sentinel sports columnist Bob Wolfley, as the NBA approaches the all-star break, the league is enjoying increased viewership, the best in years. The average rating for the seven games so far this season on ABC-TV are up 36% compared to the four games over the same time last season (3.8 compared to 2.8). The 47 telecasts on ESPN have averaged a 1.3 rating, up 18% compared to the 1.1 rating for 45 telecasts last season. On TNT, 36 NBA telecasts have averaged 1.6, up 33% over the 35 telecasts over the same period last season. (1.2). The creation of another marquee team in the league, the Miami Heat, has boosted national interest in the NBA this season. So who is watching?
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