3/18 – Sports Station Loses “The Fan”

“Journal Broadcast Group’s “ESPN Radio 1490” KFFN, Tucson is adding a simulcast on 104.9 FM and dropping its “The Fan” brand. The FM translator had been simulcasting rhythmic oldies “Mega 106.4” KGMG. Journal likely hopes it will help it catch Citadel’s sports “1290 The Source” KCUB, which had double the 12+ share of KFFN in the Fall 2010 ratings (0.8 versus 1.6),” according to Inside Radio.

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