Fox won praise from NASCAR fans for using a split screen during its final commercial break of Sunday’s race at Dover. It’s the first time the network has done that during a NASCAR broadcast, although TNT does it during its broadcast of the July race at Daytona. The idea to use a split screen was discussed last week, but became doable only when advertisers Sprint, FedEx and Pizza Hut agreed to share their screen time with race coverage. Sprint is the title sponsor of NASCAR’s top series, and FedEx was the title sponsor of Sunday’s race. Fox will discuss using a split screen again with advertisers, but the network has only two races remaining on its portion of the NASCAR schedule. TNT takes over for six races next month, and ESPN/ABC picks up the remainder of the schedule in July. NASCAR fans have clamored for years for split-screen coverage during commercial breaks, to no avail. ESPN was the first network to use split screens, doing so at IndyCar broadcasts in 2005. ESPN has not done it in NASCAR, according to AP.
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